We Romain, Mostafa, Julian, David and Matthew, 5 students IDRAC, Graduate School of Business Master of Nantes 1 Marketing and Applied Management.

Through this blog, we will understand the new directions of marketing. These personalized advertising, personalized, bespoke which uses digital to thrive. That follow you everywhere customizable ads, scrutinize your virtual and real trips. In short, a powerful marketing that works on the mind of man, his desires of the moment to hit the consumer at the right time, right place and very strong! All it managed by a huge database which stores all the information.

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